Beth Jones RLP®, AIF®, CeFT®
President, Third Eye Associates, Ltd.
Certified Financial Transitionist®
Registered Life Planner
Financial Consultant
Certified Financial Transitionist®
Registered Life Planner
Financial Consultant
Beth began her entrepreneurial career in graphic design in the early 1980s in Poughkeepsie, NY, and was the owner and creative director of the award-winning design firm B. Jones & Co. After a move to New York City in 1997 she was a consultant in the investment banking division at Goldman Sachs and Co. Beth then transitioned out of corporate life to work with individuals at an independent financial advisory firm for several years. Frustrated by traditional financial services’ lack of focus on the client, she and Susan created Third Eye Associates, Ltd. in 2005 to provide clients with a holistic approach to Financial Life Planning and Wealth Management.
Beth's professional credentials include membership in the Financial Planning Association, the Kinder Institute of Life Planning, and the Sudden Money® Institute, where she serves on the advisory board. She has completed the Life Planning curriculum in the Kinder EVOKE® Method, a life-centered approach to financial planning. Beth has studied Financial Transition Planning at the Sudden Money® Institute, and completed the Mastery program in early 2013. She has completed the Accredited Investment Fiduciary (AIF®) curriculum through the Center for Fiduciary Studies, associated with the University of Pittsburgh Joseph M. Katz Graduate School of Business.
Beth is a Certified Financial Transitionist® (CeFT®), a Registered Life Planner (RLP®), and an Investment Adviser Representative of Third Eye Associates, Ltd., a Registered Investment Adviser.
An active citizen in her community, Beth has generously shared her skills and vision with numerous non-profit organizations. She strongly supports the preservation of the rural character and architecture of her town and formerly served as President of Historic Red Hook. Beth is also a former board member of SAGE―Services and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders in New York City and a former Treasurer of Dutchess County Democratic Committee.
Susan Simon CLTC
Co-Founder, Third Eye Associates, Ltd.
Finance Manager
Finance Manager
Susan worked in finance since 1998 when she was Finance Manager of the Wisdom Division of Landmark Education Corporation. She then spent five years as a Financial and Insurance Advisor at an independent NYC-based financial advisory firm before she and Beth established Third Eye Associates, Ltd. in 2005.
Susan retired in 2021 as an investment advisor representative and currently manages the firm's finances. She is also a Notary Public.
Susan serves on the Town of Red Hook Ethics Board, is a member and past president of the Red Hook Rotary Club and the Red Hook Chamber of Commerce. She also served on the Board of Directors of the Eleanor Roosevelt Leadership Center at Vallkill. For the fun side of life, she loves to dance and is a member of dance performance troupes “Chester’s Cool Cats & Kittens” and “The Sunhoppers”. She also DJs for various dances throughout the Hudson Valley and is class manager/student at Bard's Lifetime Learning Institute.
Susan is the mother of two adult daughters and enjoys time with her four grandsons. Beth and Susan share a Hudson Valley home in Red Hook, New York and they are pretty good Lindy Hoppers!
Jennifer McKinley MBA
Communications Director
Financial Transitionist
Life Planning Associate
Financial Transitionist
Life Planning Associate
Third Eye Associates, Ltd. is happy to have Jennifer McKinley on our team. Her professional experience spans more than 30 years including business development, production, coaching and management. Jennifer served as the executive assistant to the President and CEO of an international financial institution in Manhattan and went on to work as an associate producer and executive assistant for a high-profile recording artist.
Jennifer’s passion for holistic learning and personal growth lends itself perfectly to the mission of Third Eye Associates, Ltd. She leads the team as we work together to help clients achieve their financial life goals. In 2021, through the Financial Transitionist Institute, she has completed course work for her Financial Transitionist® designation.
Jennifer holds an MBA from Fordham University and a BA from Rutgers University. She is also a board-certified Health Coach and has owned two nutrition-based businesses, Kingston Natural Food Store and Nutrition Street.
As an associate producer, Jennifer worked with Bard College and local women’s shelters to help bring awareness to the issue of domestic violence in our communities. She also worked with clients at The Jericho Project in the Bronx, bringing nutrition coaching and education to Veterans who had at one time been homeless. Jennifer lives in Stone Ridge, New York with her son Ian and her husband Tim.
Eva Ross
Client Relations
Paraplanner
Paraplanner
Eva has worked for more than a decade at some of New York City’s biggest and most cutting-edge corporations. From the executive offices of Time Warner to the boutique online video platform, Vimeo, she has honed her skills in logistics, event planning, Human Resources and employee relations in a diverse array of traditional corporate and startup office cultures.
All this experience has taught Eva the importance of personal relationships and ethical standards in dealing with colleagues and clients. Her skills in organization and planning are well matched by her enthusiasm and desire to help people. Eva is currently enrolled in the online CFP program at Boston Institute of Finance.
A New York native, Eva earned her B.A. in Psychology at Boston University, then spent several years in Hawaii working in tourism and hospitality. It goes without saying that she still brings that same sunny demeanor to her work here in the Hudson Valley, where she enjoys as much time outside as possible with her husband and two daughters.
Robert Alonso
Operations Manager
Financial Consultant
Financial Consultant
Rob joins our team with more than five years of financial service experience, most recently at JPMorgan Chase Bank. Rob has a strong skill set in both personal and business financial growth and is passionate about building working relationships with clients. His determination, focus and friendly demeanor make for a perfect fit to expertly handle client services and operations for Third Eye Associates.
Rob has a bachelor’s degree from Dominican College where he studied business administration management and diverse communications. He holds a certification in business analytics from University of Pennsylvania, a certificate in fundamentals of financial accounting from University of Virginia, Darden School of Business and is working towards an MBA in Business Finance at Southern New Hampshire University. Since 2015, he has worked for three different fortune 500 companies.
Rob is an Investment Adviser Representative of Third Eye Associates, Ltd., a Registered Investment Adviser and he has completed the Series 65.
In school, Rob was captain of the baseball team and later went on to play professional baseball. Now he enjoys playing golf and landscaping during his free time. Rob lives in Ulster County with his wife and baby boy.
Jill Schum
Executive Assistant & Marketing Associate
Jill brings 20+ years of client services and administrative skills to the team. Her experience began as the Sales Assistant & CE Coordinator of a financial consulting firm in New Jersey. With her bright and friendly manner, she has played supportive roles in managing several small businesses ranging from childcare/learning centers to health & beauty services. These experiences along with her strong organization skills and passion for communication and marketing make her the perfect fit to build great relationships with our clients and manage our administration office at Third Eye Associates.
Jill has a bachelor's degree in Communications from Rutgers University - School of Communication, Information and Library Studies.
Jill is originally from upstate New York, but now lives in New Jersey and enjoys adventuring with her 10- year-old daughter, Fiona.
Chris McGlynn
Financial Services Associate
Chris comes to Third Eye Associates with broad experience in accounting and finance. He worked in the Criminal Investigation Division at the Internal Revenue Service for 15 years in several capacities including Defensive Tactics Instructor. This experience included significant compliance and cybersecurity work as well as investigating criminal violations, white collar crime and money laundering. His financial expertise rounds out the team.
To provide an outstanding client experience, Chris understands the importance of establishing meaningful relationships by simply treating others as you would want to be treated.
Chris earned his master’s degree in Public Administration, with a concentration in Finance, from Marist College and his bachelor’s degree in Accounting from SUNY New Paltz.
When not at work, Chris enjoys cooking and exploring the natural beauty of the Hudson Valley. He lives in Rhinebeck, NY and is a proud soccer Dad.